JOIÉ BRIDE | What is a Private Label?

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Shopping for a wedding dress can be an intimidating process, especially when you start doing research overload. You’re probably seeing so many dresses that are beautiful, yet similar to each other. You may be wondering how to pick a dress that is totally unique and couldn’t be found just anywhere… Well, we would like to introduce to you our private label near and dear to our hearts here at Sophia’s! If you haven’t already heard, Sophia’s has taken in a new collection called JOIÉ Bride. JOIÉ Bride is a private label that is EXCLUSIVE to Sophia’s–and we are so excited to share them with you!

What is a Private Label?


Our private label, JOIÉ Bride, is a hand-picked curated collection from multiple designers created by the Sophia’s Team. You can only purchase this collection of dresses at Sophia’s, so you are getting a totally unique dress that you can’t find anywhere else! At Sophia’s, private label dresses come from reputable designers where we have created relationships, requested custom designs, and have exclusivity.


Why is it important at Sophia’s?


Our exclusive private label is important at Sophia’s because we can provide a custom experience to our brides. Our JOIÉ Bride line features dresses that we have hand-picked just for you! With customizable sleeves, secret sparkle tulle, and more, we can provide a dress that is unique to YOU. It’s also important to us because it allows us to set ourselves apart and offer a dress for everyone. JOIÉ Bride truly has a dress for everyone: from the clean and classic bride to the glitz and glam bride, and everything in between!


Some of our Favorites


You’ve heard us brag about our JOIÉ Bride dresses, but let us SHOW you all the beauty that they embody. Here are just a few of our favorite JOIÉ Bride dresses that we think everyone should see during their dress shopping experience (it was hard to pick, but you can always follow us on our Greenwood, Fishers, or Columbus Instagram or make an appointment to see even more)!


exclusive off the shoulder aline with an amazing train


The movement on this dress is incredible. Whether you’re frolicking through a field or dancing the night away, you will want to be in this dress! This off-the-shoulder ballgown isn’t lacking anywhere with a corset for added support and a cinched waist. The corset allows you to dance and move freely without the fear of your gown going anywhere! Another great feature on this gown is the elastic straps that go around your arm underneath the lace. This type of strap allows you to have pretty lace detailing without restricting your arms to your sides. The movement alone is a dream–not to mention the BEAUTIFUL lace appliques that are displayed throughout the dress.


simple fitted satin wedding dress with a pearl veil


Classic and clean, but make it YOU. We love this strapless, fitted silk wedding dress and the way it contours the body! With a horsehair hem, this dress holds its shape through anything. The amazing thing about a more simple and clean gown is that you can add to it, to make it more unique! Adding a belt to a clean gown is a great way to spice things up. If you feel like you need a little more detail, you can even have a seamstress add beading to straps, or buttons down the back. There are so many ways to customize a clean dress to fit your style. We love a clean dress with a pearl veil to add some dimension. You can even leave off the extra bling/lace and let our wedding day hairstyle do the talking. Details, details, details!


amazing wedding dress train with crepe fabric


Can we talk about trains for a second? This breathtaking JOIÉ Bride gown is one of our favorites–I mean LOOK at that train. This dress is a true show stopper that is sure to wow the crowd. Did we mention the amazing pictures you could get with this dress? Above is just one example! With a lace illusion bodice, spaghetti straps and a more simple skirt, this dress is already a beautiful gown to accompany you down the aisle, but you would never expect the absolute beauty that lies behind the dress. If you are someone who values details, this dress is for you.


removable sleeve wedding dress


Sleeves or no sleeves? With this dress you have options! This JOIÉ Bride dress has detachable sleeves that you can either have sewn on, taken off, or left on for two different bridal looks. We love the diversity of this dress and the customizable options that we can offer to our brides. Some people are between sleeves or no sleeves, but with this dress you can have both. One for the ceremony, and one for the reception, who wouldn’t want that? Some of our other favorite elements are the flowy tulle skirt that allows you to gracefully move and the lace detailing that trickles down into the skirt for an added romantic bonus. We love a good dreamy gown.


fitted strapless exclusive private label wedding dress


Do we even have to explain our obsession with this gown? This Sophia’s exclusive is a fitted beauty! We are in LOVE with this lace pattern mixed with the illusion bodice, for an added sexy factor. She is head to toe sparkle, beading, and glam and we are here for it! This is a wedding dress that speaks for itself, but lets you do the talking.


boho aline dress


The details on this gown are BREATHTAKING. We’ll give you a moment to catch yours. From the shimmering lace all throughout this gown to the beading in the bodice to the edging on the hem and train, this gown will shock everyone. It’s truly a gown that flatters every frame–and the back is just as amazing. From a Vegas wedding in the middle of summer to a winter wonderland ballroom wedding, this gown can adapt to any venue and any season.


off the shoulder, cage train, fitted crepe private label wedding dress


This JOIÉ Bride dress has all the elements that you need. A buttery crepe fabric with a showstopping train that will grab everyone’s attention–and hints of romance and elegance in every stitch. This fitted sheath style with an illusion bodice and lace appliques is perfect for any setting. If you are looking for a dress that will show off your figure and keep all eyes on you, this is the one. We’ll pause for one more look at that insane train…


graphic lace deep v fitted wedding gown


A boho lace moment that we are saying “yes” to today and every day. We love a good boho lace, and the neckline on this dress is just another plus. The deep v and illusion through the bodice adds a sexy element to this boho dress. Not to mention the fit is to die for. It hugs you in all the right spots to show off your figure, and the lace makes it flattering on every body type. We are in love with this new arrival, and we think you will be too!


Clean, minimal, simple satin private label wedding dress


Now, we love a satin ballgown, but a satin ballgown with a scoop neck? We are seriously obsessed. This satin beauty is classic and flattering in all the right spots–with the opportunity to customize it as your own! Add a belt or pretty jewelry pieces to spice up your classic look. This gown is clean, modern, and romantic, what more could you ask for?


We hope you enjoyed seeing a few of our favorite JOIÉ Bride Sophia’s private label exclusives! To view more, visit our website, or call to make an appointment! We love looking at our dresses every day, but we would love to see you in them even more.

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